The country’s leading baby brand, Enfant, kicked off its 20th anniversary by holding a one-day exposition recently held at the Glorietta Activity Center. The event, which featured the brand’s high quality products, was aimed at stressing the brand’s lead in the industry.
The free-for-all expo was packed with exciting surprises for the attendees, including big discounts on Enfant products, raffle draws of Enfant Gift Sets, and fun games for mommies and daddies.
“Parents want nothing but the best for their babies. We designed this event for the parents because we want to let them know the best quality products for their babies that are available in the market. Enfant offers a wide array of products perfect for their babies, especially for newborns,” said Raina Lim, chief operating officer of Enfant Philippines.
Enfant highlighted in a fashion show its four clothing lines, namely, Basic Apparels, Debon by Enfant, Organic Line, and Gold. These apparels are 100% cotton and organic and are also certified NON-AZO, which guarantees that they are free from any harmful chemicals suspected by the World Health Organization to be cancer-causing.
Another takeaway from the event is learning from an expert and celebrity moms. Dr. Ivy B. Sevilla, an OB-GYN specialist, shared her expertise about having a baby by giving tips before, during, and after pregnancy, while celebrity moms Giselle Sanchez, LJ Moreno-Alapag, Gladys Reyes, and Melissa Ricks shared tips on parenting, child development, and work-life balance.
Apart from baby apparels, Enfant also offers FDA-approved pure and natural toiletries healthy for the babies.
It was in 1995 when the first Enfant branch was opened in the country. Entrepreneurs Richard and Grace Lim discovered the brand in one of their trips to Thailand, where it was originally established in 1984. They saw the potential of Enfant, which, during that time, was one of the leading brands in Thailand that offered best quality products for babies.
Since then, Enfant has become the trusted name for baby apparels and toiletries in the country, following the footsteps of Enfant Thailand which twice won the Trusted Brand Award by the readers of the Readers Digest Magazine in 2009 and 2011. After 20 successful years, it has nearly a hundred branches in all leading malls and supermarkets nationwide.

Enfant Specialty Stores are retail boutiques established and managed by Minton Multiresources, Inc. (MMR) to sell the Enfant brand of baby products and accessories. These stores are the main channel where the Enfant brand is distributed. The company places emphasis on the quality of the product. For a baby, only the best will do.
The first Enfant Specialty Store was opened in 1995 in SM Megamall. This was a new idea back then and the products were untested in the market. But through the excellence of the products, management and staff, the store became a popular destination for mothers and families. The first store only included Enfant clothes and other apparels, but as the brand became more famous, more products were added to provide more choices for the customers.
In 2008, Enfant Specialty Store opened its 24th and 25th branches in Greenbelt 5 and SM City Marikina. The quality of its products, service and management allowed it to expand beyond its wildest dreams, but the end is not in sight. There is still room for improvements. With the advent of the new millennium and new challenges, Enfant will strive to become the best in the industry.
Minton Multiresources, Inc. (MMR) and Enfant Specialty Stores believe in providing opportunities. The company believes in the extremely high standard of excellence in product quality, customer service, and treatment of team members. Everyone is part of the family and Enfant takes personal pride and interest in every store and every member of the organization.
Here are some of ENFANT products
To know more about Enfant, visit and like its Facebook page ENFANT STORE or follow @ENFANTPHILIPPINES on Instagram to learn about its new products and promos.

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